Archive for October, 2010

Ralph Rossi Takes Cover! (On HOUSE BEAUTIFUL MAGAZINE’S SPECIAL SUMMER EDITION)

Monday, October 11th, 2010

The full-page back cover of House Beautiful’s special spring/ summer edition titled 500+ Favorite Paint Colors, asks the question: Can a safe paint also be a great paint? The response? Just ask a great painter. And whom might that “great painter “ be? Yes! It’ s Ralph Rossi!!

Identifying Rossi as an expert worth National reference, the text asserts: Ralph Rossi, President of Pratt D’Angelo, one of the most successful contracting firms in the New York area, only uses the best paints on his jobs. And that’s why he recommends Benjamin Moore to his clients. Including Natura the safest paint for your family and your environment. It has zero VOCs in every color and independent lab testing rated Natura #I for low total emissions, setting a new standard in the industry. When you’re a professional like Ralph Rossi, performance is one thing you can’t sacrifice. Learn more from experts like Ralph Rossi at www.facebook.com/BenjaminMoorePaints.

And in case anyone has missed it, this is only one of many Ralph Rossi sightings and accolades on National media since May 2010.

In addition to the Special Edition House Beautiful Ad, Rossi has appeared in several national editions of House Beautiful, Country Living, Real Simple, Traditional Home and Elle Décor Magazines profiled as one of “The Very Best” in the industry. Part of Benjamin Moore’s national ad campaign “For Those Who Know Moore,” Ralph Rossi, owner of Pratt & D’Angelo has also been featured on National Network TV, Cable TV and Radio throughout 2010.

According to Deb DeHamilton, Senior Manager, Media and Web Communications for Benjamin Moore & Co, “Our management team loved our campaign ‘For those who know more’ so much that they asked us to produce product specific TV spots that would highlight one of our designer/contractor testimonials. The team selected Rossi’s comments for the Natura spot, since he said some great things about the product and benefits.”

Located in Westchester, NY, Pratt & D’Angelo was recently recognized as “The Very Best in The Business” by Benjamin Moore Paints in their 2010 “For Those Who Know More” National Ad Campaign. In addition to the National TV, Cable, Radio and Print campaigns, Benjamin Moore has featured Rossi on their interactive Facebook page. For more updates and other press worthy news, visit www.prattdangelo.com/press.php

The campaign video can also be seen on the Benjamin Moore Facebook page. Visitors to the interactive site are invited to ask the experts questions pertaining to painting and decorating.

Keep those sightings coming. Let us know where YOU see Ralph.

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